Impact of the Media

After schools, the media are the usual means from which most people learn about issues and events in Canada and the world. The media, which include television, radio, newspapers, and the World Wide Web, have the ability to provide information immediately or through documentaries or special series where more research guides the story. However, if only one side of the issue is presented, or several similar points of view are expressed, then the information is not as complete as it could be.

Similarly, the media provide actual images of those who work within their industry, as well as images of those connected to news events. If the only time that you see an African-Canadian in the newspaper or on television is on a music video, during sports coverage, or as an accused criminal, then what impression are you left with about all African-Canadians? What do you “learn” about them by repeated similar images, concepts, and ideas? What does it reinforce? How does this feed into stereotypes and discrimination or prejudice and racism? Is there an imbalance in our knowledge expressed through the media? Do we readily find positive or neutral images or stories of African-Canadians in a range of roles?

Ethnic and Visible Minorities in Entertainment Media
A series of articles about the portrayal of ethnic and visible minorities in the media.